1 Please give us a brief bio of yourself and your creative background.

Hi, my name is Natalino Carlo, 26 years old, an immigrant from Ethiopia and I

2 What made you become/why did you choose to become a creative?

In school, I always wanted to be a doctor and later on, decided to study computer science but my passion was in the creative realm, and spending a lot of my free time doing marketing work for several online communities and video games. At this time I had no idea people actually got paid for such a skillset, and coming from a place like Ethiopia, the only path to success was being a doctor or software engineer. One thing after another, I started to see the massive potential of bringing my skillset to many studios around the world and the growing need in the industry. This lead me into dropping out of my computer science program and becoming a creative.

3 Tell us more about your business/company, job profile, and what you do.

Infernozilla is a Video Game Marketing Agency that specializes in Social Media and Community Management as well as Grassroot Marketing services. We

4 What does “creativity” mean to you?

We

5 To you, what makes a “creative” idea and/or design?

To me, it usually tends to be an idea that takes considerable problem solving and execution skills to materialize. This goes hand in hand with it often being an idea that most won

6 Tell us about your creative and/or design process.

In the context of Infernozilla and what we do

7 What's your favorite part of the creative process and why?

Definitely execution. I find it exciting as you

8 Describe your creative style and its main characteristics.

Pragmatic, confident, and daring. As I

9 Do you think your country and its cultural heritage has an impact on your creativity process?

It probably has, much like many other cultures that I

10 Congratulations! As the winner of the 2023 MUSE Creative Awards, what does it mean to you and your company and team to receive this award distinction?

Thank you! Apart from all the amazing testimonials we have from some of our clients, this is the first public recognition and validation of the work that we

11 Can you explain a bit about the winning work you entered into the 2023 MUSE Creative Awards, and why you chose to enter this project?

While it would be too much to fit in describing all of our 16 winning works in this answer, the deciding process was relatively straightforward. Within our company culture at Infernozilla, we like to keep track of all of our internal

12 What was the biggest challenge with this project?

Each project had its own individual challenges, but this is essentially one of the points of pride we have in what we can accomplish as each client operates with completely different brands, voicing, and focal points of what they would like to achieve. This makes what we do very dynamic, as we have to not only maneuver and accommodate these differences but hit our mark effectively in these different contexts.

13 How has winning an Award developed your practice/career?

Since we have won the awards, it has been a great morale boost across the company for everyone involved. It has already served as another social and professional proof for our prospective clients that consider engaging with Infernozilla and the services that we offer.

14 What are your top three (3) favorite things about our industry?

How every day brings something new or a different challenge. Working creatively and especially in these times of increasingly fast technological advances unlocks different avenues to explore. Then thirdly how we get to help bring exposure to amazing and awesome games made by developers who have massive passion for their work and being able to do our passion as a career is a dream come true.

15 What makes your country specifically, unique in the creative industry?

As a US company, we

16 Where do you see the evolution of creative industry going over the next 5-10 years?

I think there are some serious discussions to be had over the incredible new AI technologies that are arising. These will definitely be utilized in some form or another in a professional capacity in the industry and it may shake up everyone

17 If you were a student entering this industry or an aspiring MUSE Creative Awards submitter, what advice would you give them?

There is no better way to grow and learn than by constant and consistent exposure. The best way to learn about any platform or industry is by spending time in it. You could even start by browsing a platform such as MUSE Creative Awards and looking at all the winning entries and companies that have made these submissions and trawling through their campaigns, projects, and more. Absorb absorb absorb.

18 What resources would you recommend to someone who wants to improve their skills in the creative industry?

Apart from studying your chosen path, look to social media and especially Linkedin in connecting with companies you aspire to. Often they will impart advice or even share their thought process behind what they do. Youtube is another obvious goto where there are a select few channels that offer prime tutorials and advice. Though there is no better way to improve your skills than working in the industry itself

19 Tell us something you have never told anyone else.

I

20 Who has inspired you in your life and why?

This would have to be Iman Gadzhi. I have been following Iman since he was 16 through his personal growth and how he's built his businesses from a young age. Being a fellow Capricorn and a similar age to him, I learned a lot from following his footsteps, his Youtube channel, and his education programs. Especially during the early stages of my career, I had a lot of things I took away from his work that I was able to add my own twist amongst things I have learned from others.

21 What is your key to success? Any parting words of wisdom?

It

22 Do you have anything else you would like to add to the interview?

Once again I want to extend a big thank you to MUSE for the recognition of the work that we do in Infernozilla. It

WINNING ENTRY

Branded Content
2023
MUSE Winner - Paint the Town Red Map Makers Contest

Entrant Company

Infernozilla

Category

Branded Content - Social

Branded Content
2023
MUSE Winner - Ready or Not Photography Contest

Entrant Company

Infernozilla

Category

Branded Content - Contest / Promotion

Branded Content
2023
MUSE Winner - Paint the Town Red Map Makers Contest

Entrant Company

Infernozilla

Category

Branded Content - Game / Application

Strategic Program
2023
MUSE Winner - Black Mesa Community Translation Project

Entrant Company

Infernozilla

Category

Strategic Program - Product Launch

Branded Content
2023
MUSE Winner - Ready or Not Newsletter
VOID Interactive

Entrant Company

Infernozilla

Category

Branded Content - Blog

Website
2023
MUSE Winner - Infernozilla Website
Infernozilla

Entrant Company

Infernozilla

Category

Website - Games / Games-Related

Branded Content
2023
MUSE Winner - Ready or Not Photography Contest

Entrant Company

Infernozilla

Category

Branded Content - Social

Social Media
2023
MUSE Winner - Hell is Others Blood Hunt Event

Entrant Company

Infernozilla

Category

Social Media - Games

Strategic Program
2023
MUSE Winner - Black Mesa Community Translation Project

Entrant Company

Infernozilla

Category

Strategic Program - Strategic Program / Other___

Branded Content
2023
MUSE Winner - Paint the Town Red Map Makers Contest

Entrant Company

Infernozilla

Category

Branded Content - Contest / Promotion

Branded Content
2023
MUSE Winner - Ready or Not Newsletter
VOID Interactive

Entrant Company

Infernozilla

Category

Branded Content - Email Marketing

Social Media
2023
MUSE Winner - Hell is Others Blood Hunt Event

Entrant Company

Infernozilla

Category

Social Media - Community

Social Media
2023
MUSE Winner - Black Mesa Twitter & Facebook Pages

Entrant Company

Infernozilla

Category

Social Media - Facebook Page

Social Media
2023
MUSE Winner - Hell is Others Blood Hunt Event

Entrant Company

Infernozilla

Category

Social Media - Event / Live Event

Branded Content
2023
MUSE Winner - Ready or Not Newsletter
VOID Interactive

Entrant Company

Infernozilla

Category

Branded Content - Newsletter

Social Media
2023
MUSE Winner - Black Mesa Twitter & Facebook Pages

Entrant Company

Infernozilla

Category

Social Media - Twitter Page