Muse Creative Awards | International Advertising Awards

Australia

2016

The Play Revolution

Entrant Company

Julius Cruickshank

Category

Marketing Branding & Design

Client Name

-

Sub-Category

Logo

Play is one of the most effective tools for keeping human relationships fresh and exciting. The Play Revolution is an energetic team that are trained to go into any workplace that is suffering from disconnection and staff friction and help them out of it through activities, creativity and play. The brief requested creativity, connection and an approach that was child-like but not childish. The Meccano pieces represent the relationships within a workplace. While being a toy, they encourage creativity in their potential. By pairing stylised Meccano pieces "drawn on a strict grid" with a bold colour scheme we achieved a combination of balance and creativity while still having the option for a bright symbol that would be taken seriously by a crew of 50 lawyers who were being asked to play an egg and spoon race.

Muse Digital Awards The Play Revolution Muse Digital Awards The Play Revolution Muse Digital Awards The Play Revolution
More Platinum Winners
2016Russia
Invite To work

#WhereverYouAre by PayPal - Roman Kozhakov

Entrant Company

Grayling

Category

Documentary




2016United States
Invite To work

Game Time Pressure Mobile Application

Entrant Company

Mobomo

Category

Consumer




2016United States
Invite To work

Kukup Golf Resort online booking website

Entrant Company

Nokua Design

Category

E-commerce




2016Germany
Invite To work

SILENCE

Entrant Company

twentyfourone // motion picture gmbh

Category

People / Portrait




Muse Creative Awards\