Muse Creative Awards | International Advertising Awards

United States

2017

Peak Performances 2016/17 Season Brochure

Entrant Company

Peak Performances @ Montclair State University

Category

MARKETING BRANDING & DESIGN

Client Name

Peak Performances @ Montclair State University

Sub-Category

Brochure

Faced with dwindling editorial coverage of the performing arts in major publications in our market, such as The New York Times and the New Jersey Star-Ledger, and the perpetual challenge of selling people on artists whom they\'ve never encountered before, we made the decision to approach our annual sales brochure as a hybrid maga-chure, part brochure and part magazine. The result? A significant increase in pre-sold tickets, a sales tool that our patrons keep as a coffee table book and guide to the entire season, a deeper connection between our audience and the artists we present, and offers from major arts writers in New York who want to write for us in future seasons.

Credits

Editor
Amy Estes
Art Director
Patrick Flood, FLOODESIGN
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