Muse Creative Awards | International Advertising Awards

Malaysia

2017

End Statelessness

Entrant Company

Fabrica / Hyrul Anuar

Category

CORPORATE SOCIAL RESPONSIBILITY

Client Name

Fabrica & UNHCR

Sub-Category

Pro Bono (Free)

To get accepted working at Fabrica, I need to travel from Kuala Lumpur Malaysia to Treviso Italy for two week trial. During my trial, my boss give me a wide brief about stateless people. So I came out with this integrated campaign to solve stateless people problem. The key answer for this problem is a new country and visa/passport. To solve this problem with a long-term solution, I came out with this idea of creating a new country for stateless people with Instagram photos. All people need to do is to post photo of their feet (my land is your land) via the hashtag #ENDSTATELESSNESS, and the photo will be pinned to Google Maps. The more submissions, the larger this new country will grow. The country only exists in a map but as a physical country or location. This country will be represented by all UNHCR offices all around the world, which will be converted into makeshift embassies. The embassies will then give stateless people visa/passport to stay in the country there are residing in.

Credits

Creative Director
Erik Ravelo
Art Director
Hyrul Anuar
Editor
Eduardo Meza
Designer
Hyrul Anuar
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