Muse Creative Awards | International Advertising Awards



Omdesign 2017 Packaging

Entrant Company




Client Name



Packaging Single

The devastation of the Portuguese forest, provoked by the fires, and the extreme drought that Portugal went through in 2017, are a reality that nowadays directly affect each and every one of us, and affects also the current lack of hydraulic resources. Therefore, it is fundamental to promote the balance among our several natural resources. At Omdesign, we believe that it is in our hands to contribute for a greater and real environmental preservation, avoiding extreme situations like the one we aim to represent, in a caricatured way, with this drop-by-drop water dispenser we offer to our clients and partners. It is only in this way, and with this kind of awareness, that Mankind, the products and brands that we are proudly to work with, can be sustainable. In line with the environmental care and the sustainability we have always support, since 1998, we have designed this special self-promotion packaging to celebrate with all of our clients and partners the 165 distinctions, national and international, that we have been awarded with. This small gesture reinforces our huge respect for nature and, essentially, our commitment to the future. This special packaging has a burnt stone-pine wood base from our national forest. We resorted to a burnt tree trunk, without any kind of treatment, that was only brushed and, at its front, was applied a high relief card and a stamp, where we convey our company's message. Inside, you can find our glass water, with the label and black label merged in one, a water dispenser and a pine tree. With this offer, we have launched a challenge to plant the stone pines, one for each award the company has received. It is a simple gesture, we admit, however it carries a strong message that, in a shared mission, not only will help to return to our forest part of what was destroyed by the fires in Portugal during 2017, but will also return what we take out from it in order to develop the solutions we create every day with our clients and partners. In our agency we believe the future must be prepared today, so that tomorrow it won't be too late. This is why this year, and as a means of raising awareness of the extreme drought affecting Portugal, we are proposing a toast with natural mineral water, 100% Portuguese.

Vega Awards Omdesign 2017 Packaging Vega Awards Omdesign 2017 Packaging Vega Awards Omdesign 2017 Packaging


Creative Director
Diogo Gama Rocha
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