Muse Creative Awards | International Advertising Awards

United States



Entrant Company

True North Inc.



Client Name

Prestige Brands


Online AD Campaign

The goal of the Orabrush campaign is to reach affluent millennials who want to avoid social embarrassment by educating them on the source of bad breath. The centerpiece of the campaign is the “Breathtaking” video. The video makes an emotional connection by visualizing the “impact” of bad breath in a fun and compelling manner. The video and accompanying banner advertising launched in August 2017 on Facebook and YouTube. The Breathtaking campaign uses humor in a different way than previous campaigns. The Breathtaking campaign is driven by an unexpected representation of bad breath that doesn’t show gunk, slime, or tongues at all. For the first time, Orabrush’s ad campaign centered around bad breath’s “effect” from the point of view of the putrid perpetrator. We see attractive lovers, who have their romantic moments spoiled by the viewer’s dirty tongue. The campaign never has to represent the smelly suitor, it just puts the viewer in their shoes.

Vega Awards Breathtaking! Vega Awards Breathtaking! Vega Awards Breathtaking!


Executive Creative Director
Daniel Brown
Account Executive
Vicky Wetterer
Account Executive
Maryah Arangio
Account Executive
Mia Wiskow
Project Manager
Nesara Kishor
More Platinum Winner Winners

The Gift from Nature - Mr Makhana

Entrant Company

Passion Film & Yaanus Films




Saudade by Lousani

Entrant Company

M&A Creative Agency


Packaging Single


The Morphable Man

Entrant Company

Morphable Studios


Budget below $3000

>2018United States

Canopy by Hilton — Brand Video

Entrant Company

The Creative Bar


Tourism (NEW)

Muse Creative Awards\