Muse Creative Awards | International Advertising Awards

New Zealand

2019

Te Mauri Hiko

Entrant Company

Transpower New Zealand

Category

Strategic Program

Client Name

Transpower New Zealand

Sub-Category

Comm/Marketing Campaign

The world in which Transpower operates is changing at a rapidly accelerating pace. Advances in technology, and growing public demand for action on climate change, are poised to disrupt the status quo for New Zealand’s electricity, transport, and primary industries, as well as its government. An ad hoc approach to these challenges from electricity industry participants, regulators, and government increases the potential for inefficiencies and less than ideal outcomes for the people of New Zealand.

Transpower sits in a unique, central position within New Zealand’s energy sector and saw an opportunity to demonstrate it possesses the foresight, knowledge, and determination to help the country meet its commitments to the Paris Accord. Te Mauri Hiko—Energy Futures, was created in response. Te Mauri Hiko is a translation from Te Reo Maori, the language of the indigenous people of Aotearoa New Zealand, and loosely represents the energy (or lifeforce) of the future.

Te Mauri Hiko is about sparking a national conversation about the country’s rapidly changing business environment and the pressing need to mitigate climate change through decarbonisation.

Te Mauri Hiko breaks down large, often obtuse concepts into manageable bites that can be more readily packaged for a wide audience. These “blocks” of information also serve as the impetus and content for ongoing industry, special interest, consumer, and government engagement opportunities.

Te Mauri Hiko has spawned engaging panel discussions held throughout the country, an animation, a whitepaper publication, a microsite, and several supplementary publications designed to provide more insight into aspects of the decarbonisation of New Zealand’s economy. Since its launch, Te Mauri Hiko has been covered in all major New Zealand newspapers, national radio and television, and has been widely referenced in Parliamentary proceedings.

Credits

Transpower New Zealand
Chris Dutton
Series Two
Jonathan Hill
Transpower New Zealand
Ryan Ferguson
Laura Ackland
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