Muse Creative Awards | International Advertising Awards

United Kingdom

2017

IKM Rebrand

Entrant Company

IKM Visual Solutions Ltd

Category

MARKETING BRANDING & DESIGN

Client Name

IKM Consulting Ltd

Sub-Category

Corporate Identity

IKM is a multi-disciplinary consultancy delivering engineering, environmental, surveying, mechanical and electrical engineering and visual solutions services to our range of clients. This year IKM is 20 years old and the company has grown and changed during this time. Our brand no longer effectively represented what we did and we felt that a new brand could demonstrate the expansion of the business as well as highlighting all the disciplines within our business. We decided to give each of our disciplines a personal identity by assigning them a colour that featured in our main logo. These colours were then used to develop separate logos for each discipline. We have now used these logos and our new colour schemes across a range of marketing materials and can now witness our bolder and clearer brand.

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