Muse Creative Awards | International Advertising Awards

Portugal

2017

Rebranding Blandy's

Entrant Company

Omdesign

Category

MARKETING BRANDING & DESIGN

Client Name

Blandy's

Sub-Category

Packaging Series / Campaign

The identity and whole Blandy's range, world leader in the production of the more superior categories of Madeira wine, with a history of over two centuries, were recently restyled and renewed. With the aim of reinforcing its positioning and the premium nature of the brand and its wines, was designed a more up-to-date and differentiating identity. This was inspired by the strong tradition of the company, which has been run by seven generations. The new image was adapted to the entire Blandy's range. Additional features include the family crest, which reinforces the date the company was set up, as well as the symbol of casks, a reference to the aging of Blandy's wines in oak casks. This is an ancient technique still used today in the production of these unique nectars, which are known worldwide. The Portuguese advertising agency also developed new premium packaging for the more superior categories, in oak and cardboard. All of the colours and materials are associated with Madeira wine. The Frasqueira packaging has a new logo and the Blandy family crest on top of the box, heat engraved into the wood. Inside, there is a certificate of quality and origin of these wines, as well as a brochure.

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Credits

Creative Director
Diogo Gama Rocha
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