MARKETING BRANDING & DESIGN
Porto Ferreira (Sogrape Vinhos)
Packaging Series / Campaign
The famous 'Waterloo Vintage', a rarity aged for 2 centuries in the Porto Ferreira cellars in Vila Nova de Gaia, has been marketed under a concept and identity 'Luxury of Time', reflecting the new luxury positioning that this Port brand took its inspiration from. The packaging 'Porto Ferreira - Waterloo Vintage 1815' is unique, exclusive and highly luxurious, with silver, exotic wood and natural leather, totally handcrafted. Inside, there is a bottle of Porto Ferreira Vintage 1815, accompanied by a book and a certificate of authenticity for this mythical Port wine. A 200-year lot made up of 5 exceptional Vintage Ports, as well as a new deluxe crystal and silver decanter model (very exclusive, totally engraved by national craftsmen and illustrated with the unique scenery of the Douro Valley Demarcated Region) were created with the same noble materials. Thus, a gift pack was especially designed for the auction of this mythical Port wine to be offered to all attending. The new concept was launched in this special event that was held to mark the bicentenary of the Battle of Waterloo and, as result, this emblematic wine went down in history as the most expensive Vintage ever auctioned, in May 2015, by Sotheby's, at the Tower of London.