Developer Victor Ballestas, Principal of Integra Investments, came to helium creative with his passion project - the development of 10 private, exclusive estate lots in paradise just 1.5 hours from Miami and Key West. Victor needed a way to communicate the rarity of this development and wanted a picturesque + concise branding campaign to convey the exclusivity of this one-of-a-kind real estate project. The helium team eagerly took on the mazing project named Parmelee Key creating the brand, brochure + website. See the site at www.parmeleekey.com