LHWH Advertising & PR
Mike Dâ€™s BBQ unique line of signature BBQ sauces and all-purpose dry rubs started as a quest to find the perfect sauce to use at home. Once Mike D started sharing his homemade sauce with friends and family, they encouraged him to take it to market. Since then, Mike Dâ€™s BBQ has been named the World Champion in the 2017 World Hot Sauce Awards and won first place at the Sauce Boss Competition. Our goal for the â€˜Throw Some Dâ€™s On It!â€™ commercial was simple: we wanted to showcase that Mike D's irresistible sauces make customers want to 'Throw Some Dâ€™s' on everything! That said, we knew we had to tap into the brandâ€™s universal uses and let all the sauce-lovers see what theyâ€™ve been missing out on. The sauces perfectly combine smoky and sweet flavors, with just a little bit of a kick. Our target audience for this project is anyone who enjoys a splash of tasteful humor both in and out of the kitchen. And so, we introduced a bear because when in doubt, â€˜Throw Some Dâ€™s On It!â€™ It may save your life!