Brand Strategy Campaign
Meet Akoya, a luxury condominium project located on the grounds of the #1 Private Residential Country Club in the Nation, Boca West Country Club. Akoya became a first for helium - developing the brand and marketing campaign for a real estate development project nestled among neatly manicured golf courses, championship tennis courts, and multimillion-dollar clubhouses. We've done beach and we've done city, but now we conquered luxury country club living. Even before we started pushing pixels around or playing around with color on the computer, we took the drone out for a flight to capture aerial stills + video of Boca West Country Club. This helped us truly understand the Akoya buyer lifestyle. It really is like a playground for adults. We then turned some of those drone shots into stunning renderings that showcase the property and its amenities. We also coordinated a lifestyle photoshoot that highlighted a multi-generational family and a day-in-the-life of an Akoya resident and an architectural photoshoot of the newly unveiled $50 million clubhouse addition. All of these assets helped us tell the Akoya story through the 2 main marketing pieces for the launch of the teaser campaign: a 6x9 inch, accordion rack brochure, and a robust splash page.