Brand Strategy Campaign
drip pop is a super fun rebranding project that has brought out the kid in all of us. Dessert is always fun, especially when it's a frozen dessert meant to be enjoyed on hot summer days. For this project we had the opportunity to play with food both in real life and on the computer as rebranding the product from scratch. We gave it a new name, a new brand story, logo, colors, tagline, packaging, and a splash page.