Brand Strategy Campaign
helium creative was brought on to brand from scratch a new plant-based, fast-casual cafÃ© located inside the iconic 1 Hotel & Homes South Beach. The restaurant â€“ developed by renowned plant-based chef Matthew Kenney â€“ had our creative neurons bouncing in excitement to create a brand that was equal parts earthy and yummy. The plnthouse brand finds inspiration from the organic and natural elements found in the kitchen, as well as from the history behind both the 1 Hotel brand and the Matthew Kenney brand. The brand is the perfect balance that appeals to both the eye and the palate.