Brand Strategy Campaign
Port 32 is a marina collection based out of South Carolina, but with marina locations across the United States. Originally named Atlantic Marina Holdings, they came to us to rebrand their company as they planned to expand exponentially. They wanted to hit the market with a sleek new brand that spoke about luxury and impeccable service. The name Port 32 was inspired by the longitude and latitude coordinates of their headquarters in Charleston, South Carolina. From there, the nautical-inspired colors drove the look + feel of the brand. Our goal was to break the mold of what a marina brand should look like. We wanted a marina that stood out against the rest and was memorable. A culture you just want to be part of.