Muse Creative Awards | International Advertising Awards

United States

2018

LiftMaster Automatic Garage Door Lock

Entrant Company

Upshot

Category

STRATEGIC PROGRAMS

Client Name

LiftMaster

Sub-Category

Product Launch

The new Automatic Garage Door Lock from LiftMaster makes garages more secure. It’s like a front door deadbolt, but for your garage. Making it virtually impenetrable. Research showed that hearing a lock click makes people feel safe and secure. So, the launch campaign started with a television spot that took that sound of safety—deadbolts, bike helmets, seatbelts—to showcase how the LiftMaster Automatic Garage Door Lock works. Then an integrated campaign—with print, digital and traditional and internet radio—helped spread the word. Social posts and video reminded people there’s one more step they can take to give them peace of mind. And it’s the LiftMaster Automatic Garage Door Lock.

More Platinum Winner Winners
>2018United States

Because We Can (Ocean)

Entrant Company

Kapil Kachru

Category

Business to Business

>2018China

COURAGE

Entrant Company

BEAMY

Category

Celebrity / Fan

>2018Honduras

Honduras Brewing Company Branding

Entrant Company

MassDDB

Category

Packaging Series

>2018New Zealand

AIG Lions Tour Event Mark

Entrant Company

Augusto Ltd

Category

Logo

Muse Creative Awards\