Muse Creative Awards | International Advertising Awards

Switzerland

2018

ARC-Echange identity illustration

Entrant Company

Mashka

Category

MARKETING BRANDING & PROMOTIONAL

Client Name

ARC-Echange

Sub-Category

Illustration

New brand identity for ARC-Echange (arc-echange.ch) including logo transformation, creation of 5 handmade illustrated patterns and development of corporate guidelines, stationery, posters, flyers, annual reports, powerpoint templates, newsletters, roll-ups, etc. ARC-Echange is a place welcoming parents with young children. The set of 5 handmade patterns are designed to speak to both parent and kids, with fresh and welcoming colors, fun shapes but not too childish. The main pattern (red & blue) is used to communicate the official elements, the four others are used randomly to give a colorful and welcoming image to the whole communication, and to brand the various places where the meeting take place.

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