Muse Creative Awards | International Advertising Awards

Malaysia

2018

Water Fun’s Brand Identity

Entrant Company

5s8 studio

Category

CORPORATE IDENTITY (NEW)

Client Name

Adam Lutfi Trading Sdn. Bhd.

Sub-Category

Corporate Identity Guide

Equipped with a 12-year experience, Water Funs is a mineral water manufacturer which adopts new technology in its products. The client has requested for a branding and hopes to instill the founder’s name – Adam into the brand. Combining the alphabets “W” and “A” will form a simple shape. Therefore, I have attempted several designs to assimilate “W”, “A” and the water element but at the same time differentiating those three elements. Following the unveiling of the new design, I attempted to raise the overall standard of this logo by introducing the rippling water effect into the design. With this, I have tried to come up with three different patterns to meet with the scalability of the brand. Apart from having a new image, the brand allows the consumers to learn about the company with a new sense.

Muse Digital Awards Water Fun’s Brand Identity Muse Digital Awards Water Fun’s Brand Identity Muse Digital Awards Water Fun’s Brand Identity

Credits

Designer
Shawn Goh Chin SIang
More Rose Gold Winners
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Category

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Entrant Company

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Category

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Entrant Company

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Category

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Entrant Company

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Category

Food & Beverage




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