Muse Creative Awards | International Advertising Awards

Portugal

2018

130YO Gran Cruz Packaging

Entrant Company

Omdesign

Category

CORPORATE IDENTITY (NEW)

Client Name

Gran Cruz

Sub-Category

Packaging Single

To mark the 130th anniversary of the “know-how and passion” of Gran Cruz, the brand launched a special and exclusive packaging, limited to 250 bottles for an excellent quality Very Old Port, from a single harvest. This limited, luxury and premium edition reflects all the essence of the best of the Douro as also reinforces the positioning of this century-old Port producer. The advertising agency was responsible for designing this packaging and chose noble materials like walnut wood and leather stands out, complemented by gold lacquered parts. The originality and elegance of this packaging are also reinforced by the screen painted bottle and stylised crystal bartop, where you can see some of the brand icons, such as the coat of arms and the “Woman in Black”. Each package contains a certificate of authenticity, proving the exclusivity of this Port, as well as its unrivalled quality.

Vega Awards 130YO Gran Cruz Packaging Vega Awards 130YO Gran Cruz Packaging Vega Awards 130YO Gran Cruz Packaging

Credits

Creative Director
Diogo Gama Rocha
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