Business to Business
Spotfront founder and CEO Alex Sherman came to us looking for a new website for his companyâ€™s premium product, PromoteIQ. Over the course of two months, we worked closely with the Spotfront team to create a branded presence online (a website built on WordPress) to articulate the productâ€™s value proposition to both retailers and brands. We immediately identified the over-arching challenge of the PromoteIQ marketing website project: How might we communicate to retailers (who are used to ad networks and the â€œold wayâ€ of doing product promotion) how Spotfrontâ€™s B2B software works? And how do we communicate (through visuals and copy) why itâ€™s great? When the user first lands on the homepage, all products inside the hero image area fade in to half opacity. One â€˜featuredâ€™ product continues to fade to full, 100% opacity. The subtle animation reinforces the concept of a brand being able to promote a â€˜featuredâ€™ image that stands out among the rest: PromoteIQâ€™s chief product offering. Further down on the homepage, we wanted to visually show â€œhow it worksâ€â€”in other words, how the product allows brands and retailers to interact. Our solution was a graphic showing a vendor â€œselectingâ€ a product, with a line showing the product appearing as featured on a retailer site. On the â€œWhy PromoteIQ?â€ page, we wanted again to reinforce how the software sits between and interacts with both retailers and brands. The illustration shows the relationship between vendor and retailer by showing â€œvendor HQâ€ and a retailerâ€™s website. To extend the brand visually, we used a line art style of illustration (using colors from the brandâ€™s existing palette) for custom icons and more detailed illustrations to show how the product and ecosystem work. Finally, we built a custom theme on top of WordPress so the Spotfront team will be able to update all copy and images using the intuitive WordPress back-end. The forms on the site are powered by Gravity Forms.