Muse Creative Awards | International Advertising Awards

United States

2018

McLeod Health

Entrant Company

LHWH Advertising & PR

Category

WEBSITE

Client Name

McLeod Health

Sub-Category

Health

Our goal in designing the new website for McLeod Health was to elevate the McLeod Health brand to look and feel as cutting edge as the medical excellence that they offer to the community. We did this with innovative CSS and UX design. A customized search engine was created for the FIND A DOCTOR functionality to give users all the content they are looking for, with as few clicks as possible. The website's ongoing 'movement' within its design helps give a sense that McLeod Health and its team are constantly in action and in motion – working their hardest at delivering quality care. For mobile, our goal was to take full advantage of mobile device features and how users interact with these devices. Using analytics from McLeod Health's old site, we put all the tools that customers most desired – within a thumb's reach. Essentially creating a 'remote control' for better health, via McLeod's website design and their medical excellence.

Credits

Creative Director
Pat Harris
Executive Producer
Dana McDonald
Writer
Laura Tyler
Account Executive
Laura Tyler, Daniel Monroe
Art Director
Terry Lee Johnson, Chris Vestal, Steve Ellwood
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