Muse Creative Awards | International Advertising Awards

United Kingdom



Entrant Company




Client Name

Parlé Agro



Frooti is one of the most famous and recognizable beverages in India. The client wanted to launch a new version of the drink, this time with Fizz. The gift of creative freedom is something you don’t normally see much of in the commercial world. I proposed a simple but strong concept inspired by the feeling of anticipation we get from the classic duel set up. The powerful flavor of a Mango, squaring off with Alia, our embodiment of Fizz. Making the Frooti Fizz TVC was an unforgettable experience. Collaborating with creative minds like Jessica Walsh, Nadia Chauhan, Zak Mulligan (Director of Photography), the powerhouse that is Alia Bhatt, and an amazingly talented and diverse crew (Hornet and Ransom Films) was something truly special and unique. It helped to make the challenge of capturing the essence of this simple but compelling idea through set design, choreography, edit, and even the soundtrack a source of both personal and professional growth for me. - CREDITS: Concept & Direction: Clim Agency: Sagmeister & Walsh Creative Director: Jessica Walsh Production Co: Hornet Executive Producer: Hana Shimizu Head of Production: Sang Jin Bae Producer: Cathy Kwan Development Producer: Kristin Labriola Director of Photography: Zak Mulligan VFX Supervisor: John Mattiuzzi Editor: Peter Johnson Storyboard Artist: Will Sweeney Set Designer: Javier Leon LIVE ACTION (Ransom Films) Executive Producer: Salil Khurana Producer: Sia Bhuyan, Suhana Sharma Line Producer: Sachin Singh Associate Producer: Unnati Agarwal Assistant Director: Vinay Waikul 1st AC: Srinivas Achary Focuspuller: Anant Kathe Gaffer: Naz Rahmani Key Grip: Ninad Nayampally Production Designer: Twisha Pal & Elridge Rodrigues DIT: Viraj Shah Production Manager: Nadeem Shaikh Production Coordinator: Saurabh Yadav Production Assistant: Nandita Gangwal Talent: Alia Bhatt Make-up: Mickey Contractor Hair: Gabriel Georgiou Wardrobe: Ami Patel Choreography: Uma - Gaiti POST-PRODUCTION Editor: Stephanie Andreou Lead Compositor: John Mattiuzzi Compositors: John Stanch, Bea Walling, Ali Kocar Particles FX: Andrew Guttormsson Lighting & Rendering: Kevin Lu Motion Designer: Hui Chi Chuang Colorist: Shawn King AUDIO Concept: Clim Music: Amit Trivedi SFX & Mix: Beatstreet Studios CLIENT: Parlé Agro Joint Managing Director & Chief Marketing Officer: Nadia Chauhan Group Brand Manager: Aaron Gomes Assistant Brand Manager: Nidhi Rathi


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