Muse Creative Awards | International Advertising Awards

Portugal

2019

Pedras Experience

Entrant Company

Omdesign

Category

Experiential & Immersive

Client Name

Super Bock Group

Sub-Category

In-Store Experiences (NEW)

Pedras Experience is a unique, sensorial and interactive museum space that introduces all the essence of “Pedras”. Integrated in Pedras Salgadas Park, owned by Super Bock Group, which belongs to the Carlsberg company, this new visitor’s centre offers experiences for all family, at the same time that tells the history of Pedras Salgadas and of the brand, founded in 1871. The agency was responsible for the Pedras Experience’s identity, image, concept, production, and installation, as well as its design, development and contents.

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