Muse Creative Awards | International Advertising Awards

Italy

2019

Poltrona Frau Museum

Entrant Company

Triplesense reply

Category

Video

Client Name

Poltrona Frau

Sub-Category

Corporate

A new video to explain "the intelligence in our hands" history.

A history of more than 100 years celebrated in a magical place, an exhibition space of 1400 square meters designed and interpreted by the Architect Michele De Lucchi and now enclosed in an emotional video. The Poltrona Frau Museum was opened in Tolentino in 2012 to celebrate the 100th anniversary of the company, which took its first steps in Turin thanks to the innovative idea and the expert hands of Renzo Frau.

After 7 years from the inauguration, Poltrona Frau Museum offers the possibility to everyone who would like to discover a new idea of "Museum"; - where it is forbidden NOT to touch! - to be able to peek its content and then come and explore it in person in the heart of the Marche region.


The video shows some contents present at the museum and invites people to experience the experience firsthand to discover the place wher style becomes show.

Muse Digital Awards Poltrona Frau Museum Muse Digital Awards Poltrona Frau Museum Muse Digital Awards Poltrona Frau Museum

Credits

Executive Creative Director
Francesco Milanesio
Creative Lead
Riccardo Albertazzi
Art Director
Andrea Gilardi
Motion Designer
Giulia Giordano
Copy Lead
Chiara Fissore
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