Muse Creative Awards | International Advertising Awards

United States

2019

GEMINI

Entrant Company

GIANTSTEP

Category

Video

Client Name

OFFF Barcelona

Sub-Category

Motion Graphics

This sequence is about McLuhan's famous quote "The medium is the message" infused with Greek mythology, Gemini. We adopted the story of Gemini and paralleled their story with the history of media; their secret birth, sisterhood, and death/resurrection along with letterpress printing, broadcast transmutation, and computer/AI world.

Carefully composed shots allow the viewer to experience our poetic imagination of the story that we have arranged. We made sure the visual rhythm was achieved in the manner of visual poetry by repetition of imagery.

Muse Digital Awards GEMINI Muse Digital Awards GEMINI Muse Digital Awards GEMINI Muse Digital Awards GEMINI Muse Digital Awards GEMINI

Credits

Director
Heebok Lee
Director
Jake Ferguson
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