Muse Creative Awards | International Advertising Awards

United States

2019

MORRIS ANIMAL FOUNDATION WEBSITE

Entrant Company

MORRIS ANIMAL FOUNDATION

Category

Website

Client Name

MORRIS ANIMAL FOUNDATION

Sub-Category

Nonprofit

The old Morris Animal Foundation website was a dying dinosaur, existing on a cumbersome, limited, dysfunctional platform. Mobile optimized? Not a chance. Interactive and engaging? Nope. Open source? Blackbaud, so, no. Intuitive? Not even for genius programmers and designers. Breakdowns? Frequent. Our new site not only looks great, it runs on an open source platform (Drupal), is engaging, colorful, fully builds on our new branding, and is mobile-optimized. Since launch, overall traffic has increased 72 percent in four months. Our new website means we can engage more people in our cause and help more animals have longer, healthier lives. And that’s a win for every-being, whether with legs, wings or fins!
Visit: https://www.morrisanimalfoundation.org

Muse Digital Awards MORRIS ANIMAL FOUNDATION WEBSITE Muse Digital Awards MORRIS ANIMAL FOUNDATION WEBSITE Muse Digital Awards MORRIS ANIMAL FOUNDATION WEBSITE Muse Digital Awards MORRIS ANIMAL FOUNDATION WEBSITE Muse Digital Awards MORRIS ANIMAL FOUNDATION WEBSITE

Credits

Vice President of Marketing & Operations
Tiffany Grunert
Senior Director of Communications
Carol Borchert
Director of Digital Marketing
Jeanne Horne
Associate Creative Director
Nicole Maluso
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